SKILLS

Brand Building and Creative Direction
Focused on creating effective integrated brand and product synergies through branding development, product design DNA creation and applied multi-disciplinary planning.

Design Management
Excellent team manager focused on encouraging task based performance, strategic exploration and personal creative development. Effective team leadership and management with the ability to multi-task and direct many projects simultaneously.

Footwear Design and Development
Creative product development from product line and brand building to design brief to sketch to sample. Outstanding quick concept sketching ability and 3D thinking, with the skill to explore many exciting possibilities. Direct experience creating innovative products across a wide variety of categories including performance and lifestyle footwear. Complete development capability including technical, material and manufacturing knowledge, footwear pattern review and sourcing. Extensive experience in Asia with footwear development and production.

CURRENT ACTIVITY

The Directive Collective
Principal/Directive Creator
Jan 2007 – Present
Founder and Creative lead of a progressive new design consultancy, providing strategic solutions from concept to production and implementation. The Directive Collective is focused on footwear and lifestyle product with integrated brand design and realization.
www.directivecollective.com

First Pullover
Founder
July 2005 – Present
Footwear Design/Development blog, offering a unique industry insight and perspective through revealing the behind-the-scenes methods and processes, from footwear concept to production.
Print version, First Pullover ‘The Book’, currently in development.
As featured on TrendHunter, Core77, Luxist, Business Week Design (online), Josh Spear Coolhunting
www.firstpullover.com

Core77
Moderator and Contributor for footwear, design employment, projects and portfolio forums.
www.core77.com

PREVIOUS EXPERIENCE

hummel International A/S
Footwear Department Manager
May 2004 – February 2007
Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products.

Responsible for all product lines and business unit P&L including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, reporting directly to CEO. Lead category designer for all categories, and direct manager for all footwear design and development staff. Responsible for all department resources and schedules in liaison with marketing and sales departments to meet sales and time targets, create and plan new product launches and develop support materials. Approx. 160 days/year experience in Asia.
www.hummel.dk

Power Athletics Limited
Product Line Manager (Athletic Sport/Sportlifestyle), Senior Designer
August 2001 – March 2004
Creative Direction, design and development of an International product line of athletic footwear. Design responsibilities included trend/color forecasting, footwear design, graphic/packaging design, and development trips to far east sourcing locations. Approx. 200 days/year experience in Asia. Management responsibilities included line building, project management, writing design briefs, supervision of design/development team, and liaison with key accounts. (Responsible for 2 collections per year, approx. 600 SKUs annually)
www.powerfootwear.com

Design Workshop
Freelance Industrial Designer
August 2000 – April 2001
Contributed to projects developing a wide range of concept design directions, technical/functional solutions for client presentation.

Design Workshop
Industrial Designer
May 1999 – August 2000
Designed and developed a wide range of projects from concept to CAD geometry including client/supplier liaison and coordination. Projects included packaging, kiosk, consumer electronics, high- tech optical equipment, graphic and web design. In addition, designed, developed and implemented a complete corporate identity revision including website
www.dwcanada.com

AWARDS

2007 Volvo SportsDesign AWARD Nominee, Personal Design, at ISPO, for hummel 8.4 PIO FGX

2005 Nominee for Footwear Collection of the Year, Global Sportstyle Award, ISPO 05

2005 Nominee for Designer of the Year, Global Sportstyle Awards, ISPO 05

2001 LG Electronics Design Competition, Honorable Mention, connecTOUCH

2001 Life By Design Competition sponsored by Dupont Canada, Finalist, THIN Kettle

2001 Carleton University Medal in Industrial Design

2001 Carleton University School of Industrial Design, Professor’s Award for
“Outstanding Skill and Knowledge in Design”

1996 Carleton University Gerhard Herzberg Entrance Scholarship for academic achievement

1997-1999 Carleton University George Fierheller Scholarship

EDUCATION

Carleton University, School of Industrial Design
B.I.D. (Bachelor of Industrial Design) Co-op, Hon.
1996-2001
Dean's Honor List student 1996-1999
GPA: 10.6/12 (A)

INTERESTS

Vintage automobiles, mid-century modern funiture and design, fashion design, cooking, visual art.