DX / DESIGNERS IN THE CLASSROOM Design Educator
Fall Term 2008
Guest Design Educator, organizing and leading a Gr. 5 project to bring design theory and practice to the classroom through a 10 week program (4 hours per week) organized by the Design Exchange (DX), in an effort to raise awareness of how design touches our lives everyday. Footwear focused project allowed students to explore the complete design process from target market development to concept design and prototype making.
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www.dx.org HUMMEL INTERNATIONAL A/SFootwear Director
May 2004 – February 2007
Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products.
Responsible for all product lines and business unit P&L including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, reporting directly to CEO. Lead category designer for all categories, and direct manager for all footwear design and development staff. Responsible for all department resources, budgets and schedules in liaison with marketing and sales departments to meet sales and time targets, create and plan new product launches and develop support materials. Approx. 160 days/year experience in Asia.
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www.hummel.dkPOWER ATHLETICS LIMITEDProduct Line Manager (Athletic Sport/Sport Lifestyle), Senior Designer
August 2001 – March 2004
Creative Direction, design and development of an International product line of athletic footwear, reporting directly to VP/GM. Design responsibilities included trend/color forecasting, footwear design, graphic/packaging design, and development trips to Asia. Approx. 200 days/year experience in Asia. Management responsibilities included line building, project management, writing design briefs, supervision of design/development team, recruitment and hiring, and liaison with key accounts. (Responsible for 2 collections per year, approx. 600 SKUs annually)
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www.powerfootwear.com DESIGN WORKSHOP Freelance Industrial Designer
August 2000 – April 2001
Contributed to projects developing a wide range of concept design directions, functional solutions for client presentation.
DESIGN WORKSHOPIndustrial Designer
May 1999 – August 2000
Designed and developed a wide range of projects from concept to CAD geometry including client/supplier liaison and coordination. Projects included packaging, kiosk, consumer electronics, high- tech optical equipment, graphic and web design. In addition, designed, developed and implemented a complete corporate identity revision including website
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www.dwcanada.com
