Focused on creating effective integrated brand and product synergies through branding development, product design DNA creation and applied multi-disciplinary planning.
Excellent team manager focused on encouraging task based performance, strategic exploration and personal creative development. Effective team leadership and management with the ability to build teams, coach staff, and direct many projects simultaneously.
FOOTWEAR DESIGN AND DEVELOPMENT
Creative product development from product line and brand building to design brief to sketch to sample. Outstanding quick concept sketching ability and 3D thinking, with the skill to explore many exciting possibilities. Direct experience creating innovative products across a wide variety of categories including performance and lifestyle footwear. Complete development capability including technical, material and manufacturing knowledge, footwear pattern review and sourcing. Extensive experience in Asia with footwear development and production practices.
Jan 2007 – Present
Founder and Creative lead of a progressive new design consultancy, providing strategic solutions from concept to production and implementation. The Directive Collective is focused on footwear and lifestyle product with integrated brand design and realization.
July 2005 – Present
Footwear Design/Development blog, offering a unique industry insight and perspective through revealing the behind-the-scenes methods and processes, from footwear concept to production.
Print version, First Pullover ‘The Book’, currently in development.
As featured on TrendHunter, Core77, Luxist, Business Week Design (online), Josh Spear Coolhunting
Moderator and Contributor for footwear, design employment, projects and portfolio forums.
CARLETON UNIVERSITY, SCHOOL OF INDUSTRIAL DESIGN
Sessional Lecturer, IDES 4301 Minor Projects A, Footwear Design for Industrial Designers (0.5 Credit 4th year Course)
Fall Term 2009 / Fall Term 2011 (11 Week Course)
This course will provide students with exposure to the technical and creative skills required for athletic footwear design. It is designed to expose students to all of the practical phases and deliverables commonly executed by a practicing, professional athletic footwear designer. The course is structured into short phases and deliverables that follow the process from sketch to spec through 3 applied short projects. Focus will be put on time management, process, and meeting technical and creative requirements for all deliverables.
CEDIM (Centro de Estudios Superiores de Diseño de Monterrey)
Visiting Professor, Innovation I
November/December 2009 (Two Week Course)
Learning is the process of creating, acquiring, and transmitting an idea or concept, in order to modify the behavior to adopt that idea or concept. Therefore, new ideas are essential for the learning process. Course content will focus on innovation methods, related methods of innovation and the processes and methods of creating new ideas.
DX / DESIGNERS IN THE CLASSROOM
Fall Term 2008
Guest Design Educator, organizing and leading a Gr. 5 project to bring design theory and practice to the classroom through a 10 week program (4 hours per week) organized by the Design Exchange (DX), in an effort to raise awareness of how design touches our lives everyday. Footwear focused project allowed students to explore the complete design process from target market development to concept design and prototype making.
HUMMEL INTERNATIONAL A/S
May 2004 – February 2007
Directed all creative and strategic activities to coordinate development and production of performance teamsport (football/indoor) and lifestyle footwear products.
Responsible for all product lines and business unit P&L including design, development, sourcing, production and costing. Established hummel footwear DNA and product best practices, reporting directly to CEO. Lead category designer for all categories, and direct manager for all footwear design and development staff. Responsible for all department resources, budgets and schedules in liaison with marketing and sales departments to meet sales and time targets, create and plan new product launches and develop support materials. Approx. 160 days/year experience in Asia.
POWER ATHLETICS LIMITED
Product Line Manager (Athletic Sport/Sport Lifestyle), Senior Designer
August 2001 – March 2004
Creative Direction, design and development of an International product line of athletic footwear, reporting directly to VP/GM. Design responsibilities included trend/color forecasting, footwear design, graphic/packaging design, and development trips to Asia. Approx. 200 days/year experience in Asia. Management responsibilities included line building, project management, writing design briefs, supervision of design/development team, recruitment and hiring, and liaison with key accounts. (Responsible for 2 collections per year, approx. 600 SKUs annually)
Freelance Industrial Designer
August 2000 – April 2001
Contributed to projects developing a wide range of concept design directions, functional solutions for client presentation.
May 1999 – August 2000
Designed and developed a wide range of projects from concept to CAD geometry including client/supplier liaison and coordination. Projects included packaging, kiosk, consumer electronics, high- tech optical equipment, graphic and web design. In addition, designed, developed and implemented a complete corporate identity revision including website
B.I.D. (Bachelor of Industrial Design) Co-op, Hon.
Dean's Honor List student 1996-1999
GPA: 10.6/12 (A)
AWARDS AND PRESS
2014 Competitor Magazine, Buyer's Pick, SKORA FIT
2014 Shape Magazine, Shoe Awards Winner, SKORA FIT
2013 Gear Junkie OR Show Best in Show, SKORA Phase-X
2013 ISPO BrandNew Finalist, SKORA SS13 Collection
2011 FPO (For Print Only) Award Winner, Letterpress
2007 Volvo SportsDesign AWARD Nominee, Personal Design, at ISPO, for hummel 8.4 PIO FGX
2006 Silver Papyrus Award for hummel 2007 Football Catalog design/printing
2005 Nominee for Footwear Collection of the Year, Global Sportstyle Award, ISPO 05
2005 Nominee for Designer of the Year, Global Sportstyle Awards, ISPO 05
2001 LG Electronics Design Competition, Honorable Mention, connecTOUCH
2001 Life By Design Competition sponsored by Dupont Canada, Finalist, THIN Kettle
Designer Q&A Interview now posted to >Design Droplets
Core77 Studio Bullits
Core77 blog 1 2
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